That’s because 95% of people never make it past the first page. A #1 ranking means that when people search for a particular term, your web page is the first result (apart from promoted results, featured snippets, and answer boxes, which we’ll talk about later in this guide).Īppearing in the top 3 results is excellent because your click-through rates skyrocket the closer your get to #1, as shown in the image provided by Backlinko below:Īppearing on the first page at all, within the top 10 results, is also useful. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). But let’s be honest: at this point, that really just means Google.Īnd how exactly does that work? Let’s break it down.

So before we get into the actual search engine ranking factors, let’s get started by answering some of the basic questions most people have about SEO.Īs you may know, SEO stands for search engine optimization, which simply means making the web pages more likely to get ranked on a search engine. Many people wonder how Google rankings work. Understanding SEO, or “How Do I Rank Higher on Google?” Recommended Resource: Need more website traffic? Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020.Īt the very end of this article, we’re going to finally answer the question that plagues most beginner SEO learners: which is more important, pleasing Google or pleasing my audience?īefore we get into the details of each ranking factor, let’s take a quick look at the basics of how search engine rankings work. Page Speed (Including Mobile Page Speed).We’ve created this handy table of contents if you want to skip ahead to the SEO ranking factors that are most interesting to you: What Are the Most Important SEO Ranking Factors? In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results.īy the end of this post, you’ll have a well-optimized site that brings you more business.Įxclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly. Without SEO, searchers won’t be able to find your site, and all your hard work will be for nothing. Well-optimized sites get more and more traffic over time, and that means more leads and sales.

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. SEO requirements keep changing, and it can be hard to keep up with the latest developments.

Website keyword ranking